My Marketing Portfolio

Where the rubber hits the road

As a Senior Product Marketing Manager with a proven track record in SaaS, I’ve led transformative initiatives from product launches to competitive campaigns, driving measurable business growth. In each category below is a selection of projects that showcase my expertise in connecting product innovation with market success.

Click the boxes below to explore the case studies.

Key Highlights

Product Launches | Learn more

  • Led a unified platform launch at DroneDeploy, driving a +22% Y/Y ARR increase and the highest revenue-generating quarter.

  • Developed scalable GTM strategies for quarterly product launches, boosting feature adoption and customer engagement.

Go-to-Market Strategies | Learn more

  • Optimized lead conversion through redesigned website UX and educational content, enhancing customer engagement.

  • Executed a $1M competitive takeout campaign, leveraging customer stories and targeted enablement to win the market share of a major competitor.

Messaging & Positioning | Learn more

  • Created a messaging matrix that aligned marketing and sales, driving consistency across campaigns.

  • Developed an ADR Messaging Framework, improving sales conversations and boosting win rates.

Sales Enablement | Learn more

  • Produced the Reality Capture Playbook, accelerating sales training and deal closure rates.

  • Built competitive battlecards and a differentiation matrix, helping sales teams win high-stakes deals.

Impact Highlights

  • Drove StructionSite’s growth from seed funding to acquisition through impactful product marketing strategies.

  • Empowered GTM teams with high-impact resources, increasing customer retention and market share.

Click the categories above to read the case studies to learn more, or go back to my home page.