About Me

 

Bridging Strategy, Storytelling, and Execution to Drive Meaningful Growth

Hi, I’m Nicole—a product marketing leader who turns strategy into action and ideas into impact. Whether it’s crafting go-to-market strategies for complex products, leading high-stakes product launches, or building messaging frameworks that drive sales, I thrive at the intersection of strategy, creativity, and execution.

I don’t just deliver work—I deliver results. My approach is always grounded in a deep understanding of customer needs, market dynamics, and measurable outcomes.

 
 
 

My Work Philosophy

  • Customer-First Mindset: The best strategies begin by deeply understanding customer pain points and needs.

  • Impact Over Activity: I prioritize high-value initiatives tied to metrics that move the needle—ARR, win rates, lead conversions, and more.

  • Empowerment Through Enablement: Equipping teams with tailored playbooks, messaging frameworks, and competitive insights is at the core of my work.

Key Milestones

  • +22% Y/Y ARR growth: Led a unified platform launch at DroneDeploy, resulting in the highest revenue-generating quarter.

  • Seed-to-Acquisition Growth: Spearheaded StructionSite’s product marketing efforts, driving the company’s growth from early-stage funding to acquisition.

  • $1M Competitive Takeout Campaign: Designed and executed a campaign targeting a major competitor, reclaiming key market share.

  • GTM Strategy Adoption: Developed scalable go-to-market frameworks adopted company-wide to streamline launches and drive consistent revenue growth.

Want more details? Explore my work for in-depth case studies on product launches, GTM strategies, messaging frameworks, and sales enablement.

 

Beyond the Work

In addition to my product marketing career, I’m also the founder of EverFemme, a company dedicated to empowering women through hormone education and health coaching. My passion for helping people—whether through innovative products or personalized support—drives everything I do.

Outside the office, you’ll find me hiking the trails, experimenting with new recipes, or diving into a great book. Fueled by curiosity and a love for connection, I bring creativity, energy, and results to every challenge I take on.

Let’s connect.