Product Marketing Leader

Using Strategic Storytelling to Drive Results

Why Hire Me?

Hi, I’m Nicole—a product marketing leader who thrives on solving complex problems, building strategies that deliver measurable results, and telling stories that connect products with the people who need them.

What sets me apart? I don’t just launch products—I craft experiences. I don’t just build frameworks—I drive results. I work at the intersection of strategy, creativity, and execution to bridge the gap between product and market, helping companies grow and win.

Here’s why you should hire me:

I drive measurable impact. Whether it’s influencing pipeline, increasing lead conversions, or boosting competitive win rates, I don’t just deliver work—I deliver results. Every strategy I craft is designed to move the needle on metrics that matter.
I lead with empathy. By deeply understanding customer pain points through interviews and data analysis, I craft GTM strategies, messaging, and enablement tools that not only align with buyer needs but drive results in the market.
I simplify the complex. Sophisticated products? Niche markets? High-stakes launches? I excel in distilling complexity into clear, compelling narratives that resonate with technical and non-technical audiences alike.
I enable teams to win. Whether it’s through battlecards that improve objection handling, playbooks that boost confidence, or tailored enablement assets, I equip teams with what they need to close deals and hit revenue goals.

See My Work

What I Do Best

Strategic Product Launches

I don’t just manage product launches—I design and execute end-to-end GTM strategies that align teams and drive revenue. My launch frameworks have been adopted across organizations and have contributed to key milestones, including seed-to-acquisition growth and +22% Y/Y annual recurring revenue increase.

Compelling Messaging & Positioning

Crafting the right message isn’t about fluff—it’s about getting into the mind of your buyer. I build messaging matrices, positioning frameworks, and objection handling that resonates with prospects and empower sales teams to close high-stakes deals.

Sales Enablement that Wins

Great strategies mean nothing if your sales team can’t execute. I create playbooks, battlecards, and enablement materials that align product, marketing, and sales, ensuring consistent messaging and boosting close rates.

Customer-First Marketing

I’m passionate about understanding the customer’s journey, from initial touchpoints to deal close. By leveraging insights from interviews, feedback loops, and analytics, I craft data-driven campaigns and content that increase engagement and adoption.

See my work

Impact-Driven Work

Real Results from Real Projects

Product Launches | Learn More

Impact:

+22% Year-Over-Year ARR Growth
Drove a unified platform launch at DroneDeploy, achieving the highest revenue-generating quarter in the company's history.

What I Did:

Spearheaded a high-impact GTM strategy for product launches, aligning cross-functional teams and ensuring timely delivery.
Developed scalable frameworks for quarterly launches, optimizing product adoption and streamlining customer communication.

Key Outcome:

The strategic launches led to a 22% increase in annual recurring revenue, enhancing customer retention and market positioning.

Go-to-Market Strategies | Learn More

Impact:

Optimized lead conversions by enhancing the pilot experience and strategically nurturing prospects.
Won $1M in revenue from the market share of a major competitor in a competitive takeout campaign.

What I Did:

Redesigned website UX and implemented targeted educational content, increasing customer engagement and driving qualified lead growth.
Designed and executed a competitive takeout campaign, utilizing customer stories and tailored enablement resources to surpass a major competitor.

Key Outcome:

Boosted customer acquisition and successfully captured significant market share, resulting in a stronger competitive position.

Messaging & Positioning | Learn More

Impact:

Aligned Marketing and Sales Teams
Created a messaging matrix that unified marketing and sales efforts, ensuring consistency across campaigns and improving internal communication.

What I Did:

Developed a messaging framework focused on the buyer’s journey of key personas, which helped to refine sales conversations to better connect with customers and position the product effectively. Additionally, marketing messaging became better aligned with sales initiatives.

Key Outcome:

Improved sales and marketing effectiveness, and drove an increase in competitive win rates, significantly contributing to revenue growth.

Sales Enablement | Learn More

Impact:

Accelerated Deal Closures
Produced the Reality Capture Playbook, which decreased sales training time and accelerated deal closure rates across the sales team.

What I Did:

Created key sales enablement materials, including a playbook that introduced key use cases to customers, competitive battlecards, and a differentiation matrix that helped sales teams clearly articulate value and effectively handle objections during high-stakes deals.

Key Outcome:

Enhanced sales team confidence and performance, contributing to the successful closing of several high-revenue deals.

Impact Highlights

StructionSite Growth & Acquisition: Supported the company's expansion from seed funding to acquisition, using impactful product marketing strategies and a customer-centric approach.
Market Share & Retention: Empowered GTM teams with resources that directly increased customer retention and market share, positioning the companies I’ve worked with for long-term success.

Click the categories below to read the full case studies: